A migration is coming
Use the migration risk kit, redirect map, URL scoring matrix, launch command centre and post-migration monitor.
Use this before launch pressure starts.
Open migration resources →Resource library
Use the sheet that matches the risk.
These resources are control sheets for decisions that can become expensive. Use them when important Shopify SEO, migration, audit or tool work needs an owner, a status and a next action.
If you are not sure which resource fits
Start with the question first. The answer pages point to the right guide or worksheet before the team downloads files it will not use.
answer finder
Shopify SEO Answer Finder
Use this before downloading the wrong sheet. It sends common Shopify SEO symptoms to the right first page.
question library
Shopify SEO Questions
Plain answers to the questions store owners ask before choosing a worksheet, audit path or tool.
triage tool
Shopify SEO Decision Engine
Use this when the symptom is clear but the first fix still needs choosing.
Shopify SEO resources
Use these when a live store needs evidence, ownership and a visible next action.
Shopify SEO Audit Checklist
Turn an audit into evidence, severity and next actions.
Download CSV →First Decision Sheet
Choose the first check before changing pages, apps or tracking.
Download PDF →Paid Audit Brief
Prepare a useful enquiry without sending private access in the first message.
Download PDF →Product Evidence Field Sheet
Check product fit, variants, media, trust and collection support.
Download PDF →Collection Optimisation Template
Improve collections as commercial landing pages.
Download CSV →Priority Scorecard
Sort competing SEO problems by evidence, impact and owner.
Download CSV →Collection Example Review
Decide whether a collection should be improved, merged, rebuilt or kept out of search.
Download CSV →Product Schema QA Sheet
Check visible product data against structured data before adding another schema layer.
Download CSV →Merchant Listings Checklist
Align product pages, feed data, shipping, returns and merchant trust signals.
Download CSV →Shopify Image SEO Checklist
Check product media, alt text, file handling and performance risk.
Download CSV →SEO Drop Triage Sheet
Separate tracking issues from real organic loss.
Download CSV →App Bloat Scorecard
Document whether an app solves a proven problem or adds another layer.
Download CSV →High-impact Shopify SEO field guides
Open these when a resource sheet is not enough on its own and the team needs the judgement behind the worksheet. Each guide is tied to a specific decision, not a generic SEO topic bucket.
If the team is unclear on citations or AI answer quality, first improve Shopify AI visibility through clearer collection and product evidence, then track Shopify AI visibility across prompts and sources with a structured log.
If the store is losing visibility after change work, diagnose a Shopify traffic drop after migration with URL-level evidence before rewriting titles or adding more plugins.
audit
Shopify SEO audit checklist
Open this first when a live store needs a practical audit sequence split by collections, products, technical controls and app risk.
ai hub
Shopify AI visibility
For stores that need product, category and brand evidence to make sense across AI-shaped discovery and answer systems.
tracking
Shopify AI visibility tracking
A prompt log, citation record and source-review process for teams that need more than vague AI screenshots.
competitor review
Shopify competitor SEO analysis
Use this to compare category, product and supporting content patterns before copying competitors or building the wrong page type.
app choice
Best Shopify SEO app for image-heavy stores
A calmer way to decide whether an image-heavy catalogue really needs another app or a cleaner media process.
Semrush evidence
Shopify SEO audit support with Semrush
A structured way to turn Semrush data into Shopify audit decisions instead of another raw export no one can action.
Tool and app governance resources
Tool decisions should be documented. The app bloat scorecard exists because many Shopify SEO problems get worse when apps are added before the real issue is understood.
Download the App Bloat Scorecard Download the Tool Choice FilterHow to use these resources
These are working documents, not reference material.
Treat the templates as decision records. Add owners, dates and evidence. A half-complete sheet used before launch is more valuable than a perfect document created after traffic has already dropped.
If a decision is not recorded, it will be repeated or lost.
If a resource is downloaded but not used, it adds no value.
If multiple sheets exist, choose one as the primary record.
If ownership is unclear, the decision will stall.
Choose one resource and use it immediately
Do not collect templates.
Pick the one that matches the current risk and start using it.
If URLs are about to change
Start with the redirect mapping sheet, URL scoring matrix and migration risk register before touching menus, templates or theme launch tasks.
If a live Shopify store feels messy
Start with the audit checklist, collection template and image checklist so the problem is broken into page types instead of one vague SEO list.
If someone wants another app
Start with the app bloat scorecard and make the team name the operational problem, the native Shopify option and the rollback plan first.