Resources
Templates for the parts of migration that should not live in your head.
The public resource index shows what is available. Downloads are delivered through the Field Notes subscriber library.
Migration Risk Kit
A pre-migration risk register for URL history, ranking pages, redirects, analytics, metadata and launch monitoring.
Open templateRedirect Mapping Sheet
A spreadsheet structure for mapping WooCommerce or WordPress URLs to Shopify destinations before launch.
Open templateMigration QA Checklist
A launch and post-launch QA checklist covering redirects, metadata, analytics, Search Console and crawl errors.
Open templateShopify SEO Audit Checklist
A technical audit structure for Shopify page types, crawlability, templates, apps, performance and indexation.
Open templateShopify Image SEO Checklist
A workflow for product image filenames, alt text, compression, dimensions, metadata and image-heavy catalogue QA.
Open templateApp Bloat Scorecard
A scorecard for judging Shopify apps by usefulness, native overlap, speed risk, lock-in and operational clarity.
Open templateCollection Page Optimisation Template
A planning sheet for turning Shopify collections into search landing pages with intent, copy and internal links.
Open templatePost-Migration Monitoring Sheet
A monitoring sheet for tracking traffic, clicks, indexation, 404s and redirect issues after a Shopify migration.
Open template