Storefront Field Guide is built around guides, resources, email updates, free tools and affiliate-supported recommendations. That means the site may process a small amount of personal and usage data.
The aim is to keep that data limited to what is needed to run the site, deliver resources, respond to messages, understand performance and keep commercial links transparent.
Do not send passwords, payment details, customer records, private analytics exports or commercially sensitive store data through public forms or free browser tools unless a form specifically asks for it and explains why.
Information the site may collect
| Situation | Information |
|---|---|
| When you join Field Notes or request a resource | Email address, optional name, selected resource, signup page and consent/subscribe details. |
| When you contact the site | Your email, message, store URL if provided, platform context, migration status and any details you choose to include. |
| When you use the website | Page visits, approximate source, device/browser data, timestamps, server logs and basic event data where analytics is active. |
| When you click partner or resource links | Click events, destination, referring page and referral information where affiliate or analytics tracking is active. |
| When you use free tools | Text entered into browser-based tools such as the SERP previewer should be used to generate the preview in your browser unless the tool clearly says otherwise. |
Why the information is used
| Purpose | Why it matters |
|---|---|
| Send resources and Field Notes | To deliver requested downloads, email updates and related resource information. |
| Respond to enquiries | To answer contact, correction, audit or partnership messages. |
| Improve the site | To understand which pages, tools and resources are useful and where visitors struggle. |
| Measure commercial links | To understand whether affiliate and partner links are clicked and credited. |
| Keep the site secure | To diagnose errors, prevent abuse and maintain availability. |
Cookies, analytics and affiliate tracking
The site may use analytics to understand visits, page performance and resource engagement. It may also use affiliate or partner tracking where commercial links are clicked. Where cookie consent or similar controls are required, the site should not describe a preference centre or opt-in flow unless that flow actually exists.
If a consent banner or cookie preference centre is added later, this policy should be updated to explain how it works. If analytics currently runs without a full preference centre, the site should be clear about that rather than overstating user controls.
Free browser tools such as the SERP previewer are intended to work in the visitor browser. They should not be treated as a private document store or a place to paste confidential trading information, customer records or sensitive commercial data.
Who may process information
| Processor or recipient | Reason |
|---|---|
| Website hosting and infrastructure providers | To serve the site, protect it and keep logs needed for reliability. |
| Email and form providers | To deliver Field Notes, resources or contact-form messages. |
| Analytics providers | To measure visits and events where analytics is active. |
| Affiliate and partner platforms | To attribute partner-link clicks or referrals where a tracked commercial link is used. |
| Professional advisers or authorities | Only where required for legal, compliance, security or business reasons. |
How long information is kept
Contact messages, resource-signup records, analytics events, server logs and affiliate records are kept only for as long as they are useful for the purpose collected, required for record keeping, or needed to protect the site. Retention periods can differ depending on the supplier used and the nature of the record.
Where a provider handles the storage layer, actual retention windows may depend on that provider configuration, suppression lists, delivery logs, security needs or accounting records connected to a commercial referral.
Your rights and choices
- Ask what personal data is held about you.
- Ask for inaccurate information to be corrected.
- Ask for deletion where the site no longer needs the information and there is no overriding reason to keep it.
- Withdraw email marketing consent by unsubscribing from Field Notes emails.
- Object to certain uses of data where applicable.
- Complain to the relevant data protection authority if you are unhappy with how your data is handled.
Children and sensitive information
Storefront Field Guide is intended for business and professional ecommerce use. It is not aimed at children and should not be used to submit sensitive personal information.
Related pages
See the affiliate disclosure, terms and methodology for how the site handles commercial links, use limits and evidence standards.