Store SEO Health Check
Score 12 SEO areas and get the three highest-priority fixes with guide links. Use at the start of any audit cycle.
Check store health →Tools lab
Use a tool only when it changes the next decision.
The useful output is not a prettier report. It is a clearer next fix: a title to test, a redirect to protect, a product page to improve, or an app decision to document.
The current tool stack
The live tools and resources are intentionally small. They support the decisions that cause the most expensive mistakes.
Each tool exists to solve a specific recurring decision.
- SERP Previewer: draft page titles, meta descriptions and handles before editing Shopify pages.
- Field Notes Workbook: keep migration, audit, app and collection decisions in one place.
- Migration Risk Kit: protect old URLs, redirect decisions, analytics and launch checks.
- App Bloat Scorecard: decide whether an app solves a real problem or just adds another layer.
- Collection optimisation template: turn collection SEO from copywriting into a page-quality decision.
Where paid tools fit
Paid tools can be valuable, especially when they make research, monitoring or repeated checks faster. But they should sit inside a process.
| Problem | Useful tool layer | Manual decision still needed |
|---|---|---|
| Keyword and competitor research | Semrush or similar research tools | Which Shopify page type should target the demand? |
| Image-heavy catalogue | TinyIMG or image tools | Which images deserve manual evidence and alt text? |
| Migration risk | Crawl exports and spreadsheets | Which old URLs should be protected, merged or retired? |
| Technical SEO | Crawlers, Search Console, PageSpeed | Which issues affect revenue pages first? |
Diagnostic guides worth opening next
Use these when a tool output needs to become a real decision.
If your team is testing AI discovery outcomes, improve Shopify AI visibility by strengthening category and product clarity before you log new prompt sets. For the complete GEO and AI visibility strategy — including Google AI Overviews, Perplexity and speakable schema — use the AI and GEO visibility hub.
If tool outputs conflict with performance data, track Shopify AI visibility across prompts and sources and compare those signals with Search Console and revenue pages before adding more tooling.
Semrush evidence
Shopify SEO audit support with Semrush
Turns Semrush findings into a real Shopify audit rather than a list of warnings with no page-type context.
audit checklist
Shopify SEO audit checklist
A broader audit frame for collections, products, crawl controls, internal links and apps.
competitor review
Shopify competitor SEO analysis
Shows how rival stores structure collection intent, supporting guides and landing pages before decisions are copied.
AI tracking
Shopify AI visibility tracking
A prompt-and-citation log for understanding AI answers without treating them like rank trackers.
Tools are not the starting point
Use tools after the problem is clear.
If the problem is unclear, start with the Shopify SEO hub or migration hub and come back when the next check is specific.