Storefront Field Guide is allowed to be commercial. It is not allowed to let the commercial model lead the advice.
The site covers Shopify SEO, WooCommerce and WordPress migrations, ecommerce platform decisions and tool selection. Some of those links may be affiliate links, which means Storefront Field Guide may earn commission if the user clicks and later signs up, starts a trial or buys.
That commission should not increase your price, and it should not decide the recommendation. A tool that is useful for one Shopify store can be unnecessary, risky or poor value for another. The recommendation has to fit the store problem, the evidence available and the operational risk.
The useful answer comes before the commercial answer
A tool is only worth mentioning when it helps with the reader’s actual decision: migration risk, Shopify SEO structure, app governance, reporting or image handling. Commission is not a reason to recommend something.
Native Shopify controls are considered first
Where Shopify, Search Console, GA4, PageSpeed Insights, Merchant Center checks, a crawl export or a spreadsheet is enough, the site should say so before suggesting another paid app or platform.
Partner status is not testing status
A commercial relationship does not mean a tool has been hands-on tested on a live store. Reviews and comparisons should clearly separate source-backed evaluation from process testing and live-store testing.
Affiliate links should be close to the decision
A reader should not have to search for a disclosure after seeing a tool recommendation, comparison, button or call to action. Commercial context should appear where it matters.
Types of links and mentions
Not every tool mention is an affiliate recommendation. Some tools are mentioned because they are part of a migration plan, an audit process or a platform decision.
| Type | What it means |
|---|---|
| Affiliate partner link | A tracked link where Storefront Field Guide may earn a commission if you click, sign up, start a trial or buy. The price to you should not increase because of the link. |
| Commercial partner mention | A tool or platform with commercial potential for the site, even where a specific tracked link is not used in that placement. |
| Editorial reference | A product, platform, plugin or service mentioned because it is relevant to Shopify, WordPress, WooCommerce, migration or SEO decisions. |
| Non-commercial diagnostic tool | A tool such as Search Console, GA4, PageSpeed Insights, Merchant Center, crawl exports or spreadsheets used as evidence, not as a paid recommendation. |
How recommendations should be tested
A good recommendation starts with the job to be done. For Storefront Field Guide, that job is usually protecting search equity during a migration, fixing Shopify architecture, choosing a tool stack, improving image handling or reporting what changed after launch.
- What problem is the reader trying to solve right now?
- Is there a free or native option that should be tried first?
- Could this app duplicate an existing control, add theme weight or make cleanup harder?
- Does the page clearly state whether the tool is source-backed, process-tested or live-store tested?
- Would this recommendation still make sense if there were no commission available?
How current partner and tool references are handled
| Tool or platform | Editorial treatment |
|---|---|
| Shopify | Usually treated as the core platform context for the site. Shopify may be referenced commercially, editorially or both depending on the page. |
| Semrush | Used only as an editorial research reference for keyword, competitor and content decision-making. |
| TinyIMG | Usually discussed as an image-heavy Shopify app candidate. It should be tested against actual image handling, speed and app-stack risk before rollout. |
| Rank Math, Yoast and Elementor | Usually mentioned as WordPress/WooCommerce migration evidence sources or bridge tools, not as Shopify SEO tools after migration. Elementor may include an affiliate link, but its editorial role stays limited to WordPress-side migration context. |
What commission does not influence
Commission does not decide whether a migration should happen, whether Shopify is right for a store, whether an app should be installed, whether a WordPress tool remains useful after moving platform, or whether a page should be published.
Call candidate tools candidates. Do not imply live-store results without live-store testing. Use native Shopify features or free diagnostics when they are enough.
Related trust pages
Read the methodology for evidence labels, the privacy policy for data handling, and the terms for use limits.