Storefront Field Guide

Start here

Pick the field route that matches the risk in front of you.

The fastest way into the site is by decision stage: platform choice, migration planning, technical Shopify SEO, or tool selection.

Get the Migration Risk Kit Choose your route
Ecommerce platform crossroads workspace for choosing the right Storefront Field Guide route.
Choosing a platform Platform route

Choosing a platform

For owners comparing Shopify, WordPress and WooCommerce before another expensive rebuild.

 Migrating without SEO loss Migration route

Migrating without SEO loss

Redirects, metadata, indexation, analytics and post-launch monitoring in the right order.

 Improving Shopify SEO Technical route

Improving Shopify SEO

Collection architecture, product pages, crawl control, structured data and internal links.

 Choosing tools without app bloat Tools route

Choosing tools without app bloat

Semrush workflows, TinyIMG use cases and app decisions with a native-first bias.

Reader paths

Use the site like a technical map.

  1. Compare platforms before rebuilding

    Start with Shopify vs WordPress and Shopify vs WooCommerce.

  2. Plan migration before touching URLs

    Use the migration checklist, redirect mapping and QA pages.

  3. Audit the Shopify store you already have

    Move through technical SEO, collection pages, product pages and internal linking.

  4. Choose tools after native fixes

    Only add Semrush, TinyIMG or other apps where they solve a specific constraint.