Storefront Field Guide

Technical ecommerce field manual

Move platforms without losing the search equity you built.

Storefront Field Guide helps growing stores make Shopify platform, migration and SEO decisions with evidence, not app hype.

Get the Migration Risk Kit Choose your route
Storefront Field Guide migration workbench with ecommerce page maps and product cards.

Choose the right field route

Start with the problem you are actually trying to solve.

Choosing a platform Platform route

Choosing a platform

For owners comparing Shopify, WordPress and WooCommerce before another expensive rebuild.

 Migrating without SEO loss Migration route

Migrating without SEO loss

Redirects, metadata, indexation, analytics and post-launch monitoring in the right order.

 Improving Shopify SEO Technical route

Improving Shopify SEO

Collection architecture, product pages, crawl control, structured data and internal links.

 Choosing tools without app bloat Tools route

Choosing tools without app bloat

Semrush workflows, TinyIMG use cases and app decisions with a native-first bias.
Migration route map
Migration route map
  • URL inventory
  • Redirect map
  • Launch QA
  • Search Console watch
SEO audit panel
SEO audit panel
  • Crawl traps
  • Collection depth
  • Template metadata
  • Structured data

Editorial stance

Native first. Tested when possible. Commercially disclosed.

Most migration advice underplays risk. Most Shopify SEO advice overplays apps. This site shows the working: redirect maps, collection architecture, crawl checks, image SEO, app overlap and post-launch monitoring.

Yoast may be covered editorially because merchants know the brand, but it is not treated as a primary affiliate partner unless public current terms are verified.

Resource library

Subscriber tools at launch

  • Migration Risk Kit
  • Redirect Mapping Sheet
  • Migration QA Checklist
  • Shopify SEO Audit Checklist
  • Shopify Image SEO Checklist
  • App Bloat Scorecard
  • Collection Page Optimisation Template
  • Post-Migration Monitoring Sheet

Commercial routes

Monetisation that matches the reader’s intent.

Shopify

Platform decisions and migration

Used on comparison, TCO and WooCommerce-to-Shopify pages.

Semrush

SEO software workflows

Used for keyword research, competitor analysis, audits and AI visibility tracking.

TinyIMG

Image SEO and app testing

Used for image-heavy stores, speed, metadata, alt text and app selection pages.

App bloat index
App bloat index
  • Native overlap
  • Speed risk
  • Lock-in risk
  • Store fit
AI visibility watch
AI visibility watch
  • Entity clarity
  • Product evidence
  • Comparison coverage
  • Answer surfaces