Field Notes
Migration, SEO audit, tool governance and reporting documents built around the decisions that cause the most damage when they go wrong.
What this kind of work produces
Zero traffic drop
A WooCommerce store used the URL priority matrix and redirect mapping sheet before migration. 4,200 products. 100% redirect coverage. Search Console held within 3% at week four.
+34% organic revenue
A live Shopify store used the SEO audit checklist to find three apps generating duplicate schema and 40 collections with intent mismatches. Structural fixes — no new apps — produced the result.
Traffic recovered in 6 weeks
A post-Magento migration used the four-week monitoring sheet to catch 1,800 homepage redirects. Corrected redirects restored pre-migration traffic within six weeks.
What is inside the library
Every sheet has a named risk, a clear owner column and a defined next action. Nothing is decorative.
Migration
Shopify SEO
Operations
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When to use it
The URL priority matrix, redirect mapping sheet and migration risk register exist for one reason: to make sure nothing with search equity gets lost when the new Shopify store goes live.
Open migration hub →The SEO audit checklist and collection brief separate the urgent from the cosmetic. An audit without a clear fix sequence becomes a task list that nobody owns.
Open audit checklist →The app bloat scorecard forces one question: does this app solve a named, measured store problem, or does it add another layer of output and risk?
Open tools guide →Try before joining
These are samples of the working format. The full library is delivered via Field Notes.
CSV
A risk register for keeping migration threats, owners, evidence and decisions visible before they become traffic losses.
Download free →CSV
An expanded URL mapping workbook with priority, intent, traffic, backlinks, destination type, redirect status and QA fields.
Download free →CSV
A pre-launch, launch-day and post-launch QA tracker covering access, analytics, redirects, templates, crawlability and Search Console.
Download free →Related guides
Migration
The full hub for planning, URL mapping, redirect decisions, analytics setup and post-launch monitoring.
Open migration hub →Live store
A page-type audit for collections, products, crawl control, internal links, schema and app output.
Open audit checklist →Tools
When a paid tool is justified and when native Shopify controls, Search Console and GA4 are sufficient.
Open tools guide →Still deciding?
Join when the store is about to change — not after the problem already happened.