Field Notes
Subscriber-only Shopify SEO and migration resources.
A practical email series and template library for stores that need more than another public checklist.
The launch sequence
Welcome
What Storefront Field Guide is, how to use the library and which route to start with.
Migration risks
The risks most stores miss before they touch URLs or freeze the old WooCommerce site.
Redirect mapping
How to map old URLs to Shopify destinations before launch pressure arrives.
Native first
What Shopify can handle before installing another SEO app.
Collection SEO
How Shopify collections become serious search landing pages.
Semrush workflow
A practical keyword and competitor research workflow for Shopify stores.
Image SEO
Where TinyIMG can help image-heavy stores and where process still matters.
Resource library
The templates behind the email sequence.
Migration Risk Kit
A pre-migration risk register for URL history, ranking pages, redirects, analytics, metadata and launch monitoring.
Redirect Mapping Sheet
A spreadsheet structure for mapping WooCommerce or WordPress URLs to Shopify destinations before launch.
Migration QA Checklist
A launch and post-launch QA checklist covering redirects, metadata, analytics, Search Console and crawl errors.
Shopify SEO Audit Checklist
A technical audit structure for Shopify page types, crawlability, templates, apps, performance and indexation.
Shopify Image SEO Checklist
A workflow for product image filenames, alt text, compression, dimensions, metadata and image-heavy catalogue QA.
App Bloat Scorecard
A scorecard for judging Shopify apps by usefulness, native overlap, speed risk, lock-in and operational clarity.
Collection Page Optimisation Template
A planning sheet for turning Shopify collections into search landing pages with intent, copy and internal links.
Post-Migration Monitoring Sheet
A monitoring sheet for tracking traffic, clicks, indexation, 404s and redirect issues after a Shopify migration.