Storefront Field Guide

Store health check

Get a prioritised Shopify SEO health check in two minutes.

Answer 12 questions about your store's current state. The output is a health score, the three highest-priority fixes, and the guides that cover each one.

Use this at the start of an audit cycle or before working with an SEO agency — it surfaces the gaps that matter most before any deeper diagnosis.

Shopify store SEO health check desk with audit sheets and priority cards.

Check your store health

Answer honestly — the health check is only useful if it reflects the real state of the store.

1. Do your most important collection pages have a clear H1 and intro copy that matches the product set?
2. Do your priority products have specific evidence: dimensions, materials, compatibility, use cases?
3. Are filter or tag URLs on collection pages canonical to the base collection?
4. Do your buying guides and blog posts link to the collections they are relevant to?
5. Does your product schema output accurately match visible price, availability and review data?
6. Are Search Console impressions and clicks tracked and reviewed regularly?
7. If you have migrated from another platform, are all important old URLs redirected correctly?
8. Does the store have buying guides that explain product categories and help shoppers decide?
9. Are shipping and returns policies visible on product pages (not only in the footer)?
10. Has the store's site speed been tested on mobile recently?
11. Are all important pages indexed by Google?
12. Is GA4 ecommerce tracking (product views, add-to-cart, purchase) validated and working?

What the health check covers

The 12 questions cover the most common Shopify SEO gaps found in store audits: collection page quality, product evidence depth, filter URL control, internal link structure, schema accuracy, Search Console monitoring, redirect completeness, content support, trust signals, speed, indexation and analytics validation.

Each gap has a different fix path. A low score on product evidence needs different work than a low score on filter URL control or schema accuracy. The health check surfaces the top three gaps so the work starts in the right place.

Where to go next